Following public comment periods in two separate cases, the FTC (Federal Trade Commission) has approved final consent orders settling charges that iSpring Water Systems, LLC, a Georgia-based distributor of water filtration systems, and Block Division, Inc., a Texas-based distributor of pulley block systems, made misleading Made-in-the-USA claims. Read more
Historically there has been a lot of hype around the American made topic, but there is a heightened awareness in recent years, which has drawn more attention to this subject now more than ever. This is mostly due to reshoring by major manufacturers, the US Government with SelectUSA and STEM programs, and all of the issues we face with counterfeiting and sub-par products.
Almost every day I come across an article or look at a label that says, “Made in USA” or “American made.” Products I see with the Made in USA label range anywhere from batteries, hand tools, and hardware, to outdoor furniture and household appliances, to groceries and dog food — not to mention the Made in USA mandate for many government-driven programs. This is similar to every time I communicate with my wife and kids, because whenever there is a lot of talk there are also a lot misunderstandings, misstatements, and misconceptions.
What exactly is American made and why it matters?
If we want to get technical, American made can mean many things. Is it South American made? North American made? Is it made in Mexico? What is it?
What exactly is Made in USA?
According to the Federal Trade Commission, a product is made in the USA if it is “all or virtually all” made in the USA. What does “all or virtually all” mean? That phrase “means that all significant parts and processing that go into the product must be of US origin. That is, the product should contain no — or negligible — foreign content.” My interpretation is that, most importantly, you be honest. If it is made in the USA with domestic and imported components, say so. If it is manufactured in the USA and packaged in Mexico, say so. If it is designed and assembled in the USA but manufactured in China, say so.
Now on to the heart of the subject, why does it matter? Why should I care? I just want the best price … It matters more than we accept.
RELATED: If you are a manufacturer, a service provider, a producer of goods, or if you employ American citizens and are creating jobs, find out how a Made in USA Certification will benefit you
Why it matters
- The manufacturing powerhouse After WWII, the US was almost 50% of the global economy, bringing manufacturing to its peak. During America’s manufacturing peak we produced 80% of the world’s automobiles. Almost all of the products we used were manufactured in the US. We manufactured steel, textiles, furniture, planes, appliances and shoes, to name a few. Well, since 2001 more than 56,000 factories have left the US. Now, I am not suggesting every single product we use needs to be manufactured here in the US, but we need to be and remain the world’s manufacturing powerhouse.
- Manufacturing employs people — At its height, US manufacturing employed more than 19 million people. Over the last couple of decades, along with losing our factories, we have lost our jobs. According to the National Association of Manufacturers (NAM) and the Bureau of Labor Statistics (BLS), manufacturing in the US currently employs just over 12 million people. Although losing more than 7 million jobs is alarming, what is more alarming is that, unlike the service sector, for every manufacturing job there are approximately 1.6 jobs created. For example, in the film, The American Made Movie, we see the Louisville Slugger, an American made product supporting a great American tradition. In order to create one baseball bat there are: loggers to cut trees, truck drivers to deliver them to the mill, mill workers to create billets, truck drivers to deliver them to the factory to manufacture the bats, marketers to market them and retailers to sell them. Manufacturing employs people.
- Manufacturing keeps the US competitive — According to the NAM review of National Science Foundation reports, manufacturers in the US perform two-thirds of all private sector R&D in the nation, driving more innovation than any other sector. Our engineers, techs, and science professionals keep us abreast of technologies, advancements, and developments.
What are your thoughts? Does it matter to you? Does it matter enough to consider change? Let us know in the comments below.
Source: EBN Online
Did you know that buying Made in USA has a bigger impact than you know? Click here for the top 4 reasons.
Learn how you can become a MAM brand ambassador and help support the Made in America Movement.
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Want To Increase Sales?
Simple Answer: CERTIFY Your Products as MADE IN USA CERTIFIED!
Retailers that listen to the demands of the public often find the very best ways of delivering the products wanted by their customers. Today, 80% of Americans have stated they prefer to buy goods MADE IN THE USA and would even pay more for them1. Some companies have tried to fool the public by falsely applying a “Made in USA” sticker, but HOW DO YOU KNOW that what you buy was actually MADE in the USA? Read more
Manufacturers of products made with recycled materials can’t claim offerings were “Made In USA” unless they can show that the materials originated domestically, according to the Federal Trade Commission (FTC) making it the “Made in USA” claims tricky for recycled materials. Read more
The Value in Made in USA Certification
CERTIFIED clients can’t stop raving about how they have increased contract acquisition and profits. Certified Made in USA improves sales and customer loyalty. Read it for yourself:
“In a competitive environment, Made In USA Certified is another opportunity for differentiation, it’s also one of our most popular marketing initiatives & is one of the key reasons the EarthWise Group had sales growth of 37% over the last two years.”
MARK DAVIS, 2015 EXECUTIVE DIRECTOR OF THE EARTHWISE GROUP
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CERTIFIED Inc. is the United States’ Non-Governmental Organization (NGO) and independent 3rd party Certification Source for “Made in USA, Product of USA – Country of Origin Claims”. The CERTIFIED Technology team are experienced professionals with extensive, pioneering backgrounds in systems integration, software development, encryption, load balancing, electronic signatures, and data collections and national analysis… all on a worldwide scale who have developed a proprietary system of certification authentication, big data recovery and analysis.
WHY MADE IN USA MATTERS
Your customers will ask for USA-Made products because they know American manufacturing is a big deal – it supports over 17 million jobs across the country and contributes over 12% to U.S. GDP. Buying products with the Made in USA label keeps those jobs going, and keeps our economy thriving. And, when you buy a product made in the USA, you can be sure you’re getting American quality and not a cheap, foreign knock-off. So be ready to show customers your Made in USA products.