Marketing and Innovation Executive Joins Showcase IDX as Chief Marketing Officer
Zillow, Redfin, and even Amazon are investing millions of dollars to “disrupt” the real estate industry, with little real innovation and reduced value to home buyers and sellers. Some of the largest brokerages offer website and marketing tools for their agents but this leaves 80% of the 1.3 million Realtors and agents on their own to find overly complicated tools, many built for other industries.
Enter Showcase IDX. Founded in 2003, they’re known for building the leading IDX plugin for WordPress. They’ve recently closed a private equity round of funding and expanded the team with the mission of democratizing technology for agents and brokers and showing them how to not just fight back against Zillow, Redfin, and Trulia but to win against them.
BREAKING NEWS: Kurt Uhlir Joins Showcase IDX to Help Fuel Rapid Growth and Drive Innovation.
We’re huge fans of this announcement (see the full announcement below). Real estate agents and brokers are small business owners themselves. While many are associated with a larger brand, they’re actually contractors with the company and own their own business. Just like the 20,000 American based brands that The Made in America Movement represents, these real estate pros help fuel our economy and many of us rely on them during crucial times in our lives.
Showcase IDX has gained a powerhouse marketing guru in Kurt! Working with Kurt these past several years has been a pleasure. He is creative, highly intelligent, innovative, and hard-working. He dove into our culture and was able to understand our mission instantly. He is an exceptional listener and is always ready to share his expertise.
Much like internet superstars Gary Vaynerchuk, Grant Cardone, and Tom Ferry, Kurt is known across the U.S. at conferences and online for sharing actionable marketing tips with a “give, give, give” approach to business. Many people will not follow through on the guidance but for those that do, they see their businesses grow.
Know a real estate agent or broker? They’ll want to know this.
Kurt Uhlir Joins Showcase IDX to Help Fuel Rapid Growth and Drive Innovation
Showcase IDX, the leading real estate search and consumer engagement platform, has tapped Kurt Uhlir as its new Chief Marketing Officer (CMO). Based in Atlanta, Uhlir will lead all brand, marketing, strategy, and communication programs aimed to help Showcase IDX achieve accelerated growth, secure new partnerships, and drive innovation.
With more than fifteen years of experience with high-growth technology companies, Uhlir served most recently as Managing Partner with Ethereal Innovations, a boutique marketing agency responsible for leading marketing for numerous high-growth B2B technology companies over the past five years. He previously served as CEO and co-founder at Sideqik, one of the first influencer marketing platforms, and as the COO for The Made in America Movement, which represents 20,000 American-based companies. Earlier in his career, Uhlir was on the front lines at HERE where they formed the location-based and spatial data industries that we know today.
“It’s clear that Kurt is a master of his craft and has a proven track record growing and driving marketing performance for some of the fastest growing companies around,” said Scott Lockhart, CEO at Showcase IDX. “His experience working with high-growth SaaS businesses is a strategic fit for Showcase IDX as we continue to help the 1.3 million real estate professionals in the United States. And as an experienced CMO, he is intimately familiar with the challenges that real estate agents and marketers face to deliver digital experiences that meet ever-rising customer expectations.”
“It is an honor to join an innovative company like Showcase IDX, especially given their market, customer, and partner focus as well as an inspiring company culture,” said Kurt Uhlir, CMO at Showcase IDX. “I look forward to continuing Showcase IDX’s momentum of building loyalty with our existing customers and engaging with new customers for future growth.”
Uhlir believes real estate agents and brokers need to change the narrative and improve how they share their unique value proposition in order to be more successful, considering the experience many buyers and sellers expect when working with an agent. He believes agents, teams, and brokers must be able to deliver exceptional experiences through their websites that position them as local experts that can help solve customer challenges when buying or selling a home.
“Our purpose is to activate the authentic storyteller in all of us,” adds Uhlir. “The best agents rely more on human connection than automation. More on teaching and serving than technology. At the same time, technology plays a more valuable role than ever in assisting great real estate agents to engage and builder stronger relationships with even more customers and with less effort than ever before. I’m excited about being a part of a leadership team and company that’s doing this better than anyone else in the market today.”
Showcase IDX raised a round of investment from a private equity source in October of last year, after having been self-funded and growing through increasing revenues for over 12 years. They have relocated to an expanded office in Atlanta’s Inman Park neighborhood.
About Showcase IDX
Showcase IDX is the leading real estate search and consumer engagement platform, helping agents, teams and brokers generate leads, improve their websites, and stand out. The cloud-based offering integrates with residential property listings and numerous local data sources from around the country to give real estate professionals the tools they need to drive more traffic, conversions, and revenue.