Bodacious Young Entrepreneur Makes Case for Kickstarter Expansion Support for Her Customizable iPhone 5 Band-It Case
Bodacious Cases LLC 25-year-old founder and CEO Arianna Russell has launched a Kickstarter campaign to raise funds to begin production of her new iPhone 5 Band-It Case in six case colors.
“By meeting our goal of $20,000, we also will be able to add additional case colors for our existing line of iPhone 4 and iPhone 4S cases,” Russell says.
“The Band-It Case is NOT JUST a case. It’s an all-in-one water-resistant, two-piece, snap-together case that comes with an easily interchangeable colored band. The bands give users the option of changing the look of their cases in a matter of seconds without the expense of multiple cases.”
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“I had a dream of making all my products completely in America. I love how the Made in America Movement, Made in USA challenge, the Made in America Store and Diane Sawyer from ABC News are reinvigorating the concept of Made in America,” she says.
“It means a lot to me as an entrepreneur that these people take the time out of their busy lives to do things about being Made in America.”
As to the Band-It Case itself, Russell adds she created it out of personal frustration.
“I wanted something different and unique, something truly bodacious. With the Band-It Case, you have the best of several cases combined into one sleek, thin, durable and stylish unit,” she says. “The easily inter-changeable colored bands provide added protection and versatility.”
Between the durable polycarbonate case, band and anti-scratch protective clear covers — front and back — the highly customizable Band-It Case offers ultimate protection for the user’s iPhone if dropped, banged around or soaked.
It also features a built-in credit card slot that will hold an I.D. and 2 credit cards or eight standard business cards. There also is a cleverly concealed place to stash emergency cash.
The Band-It Case for the iPhone 4 and iPhone 4S — as well as the upcoming iPhone 5 version — slides in and out of your pocket easily. And with cash, ID, credit/debit cards and business cards all with the phone, the owner may not need a purse or billfold ever again.
“I invented the Band-It Case because I wanted options. I wanted what I couldn’t find. I decided that having cases that offer something people can fully customize to match their favorite colors, teams, outfits, logos, businesses was huge,” Russell says.
“But I also felt it was even more important to give them something beyond that, which is where the built-in credit card holder and secret cash stash came in.”
The goal of the Kickstarter campaign is to raise $20,000. Pledges for the iPhone 5 Band-It Case end December 13, 2012. Under the rules of the campaign, if pledges fail to reach $20,000 by that date, Bodacious Cases receives nothing.
For more information or to make a pledge, please visit: http://www.kickstarter.com/projects/bodaciouscases/the-band-it-case-by-bodacious-cases?ref=live
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