Buy Less and Buy American for the Holidays and Beyond
Americans are already feeling the effects of supply chain shortages even before the traditional holiday shopping season starts on Back Friday, the day after Thanksgiving. Ads by retailers are advising consumers to do their holiday shopping early to avoid not being able to get the items they want to give as presents. Even if you buy early, holiday shopping won’t be easy this year. Since the supply chain shortage is predicted to last well into next year, the solution is to buy less and buy American.
In the article “It’s time for Americans to buy less stuff” that appeared on Vox on October 21, 2021, Terry Nguyen wrote:
“Instead of opting to order our Christmas presents early, perhaps now is the time to reconsider America’s great shopping addiction.” He asks, “When the stuff we want is so hard to get a hold of, why go to such great lengths to buy it?” He opines, “Consumers have the option to not order items manufactured overseas, to source things locally from small businesses or artisans. We also have a choice that eliminates the potential for shipping or supply chain mishaps: We can just buy less.”
The rest of the article reveals that his motivation for the “buy less” recommendation is based on his concern for the environment. He comments, “We know that our collective consumption of consumer goods, from the creation of plastic toys to the fossil fuels that ship them to our homes, isn’t good for the environment.” He points out “The higher-income consumers among us use far more resources than the less well-off and are responsible for influencing shopping norms at large.” He asks, “Must we continue to drown in our unlimited and unfettered need for more stuff, or could we start buying less?”
Because Chinese products are so cheap, we’ve become a nation that throws things away instead of fixing them. When small appliances cost so little, we buy a new one instead of getting the item fixed. We are constantly bombarded with ads encouraging us to buy the newest version of a product to keep up with the latest features. Our closets and dressers become stuffed with the latest trends in clothes, shoes, and accessories. Adopting a personal philosophy to buy less would have personal benefits in addition to environmental and societal benefits.
Nguyen writes, “On a recent podcast, New York Times opinion writer (and Vox co-founder) Ezra Klein encouraged listeners not to think of their consumption decisions as individual or as only affecting themselves. Rather, they serve as mechanisms for ‘social, political, and moral contagion.’”
It’s not just a question of how much to buy; it’s also a question of what to buy and where you buy it. Nguyen stated, “About 70 percent of the US economy, after all, stems from consumer spending.” Therefore, the choices we make as consumers affects our whole economy.
As a result of the shortages experienced during the early stages of the COVID pandemic, consumers are more interested in buying American, According to a June 2020 study cited in USA Today, the results of a poll by FTI Consulting showed that “40% of Americans are no longer interested in buying products that are stamped with “Made in China. Nearly 80% are now willing to pay higher prices to companies that close their Chinese factories.”
The results of a survey conducted last summer by the Reshoring Institute showed that nearly 70% of Americans prefer “Made in USA” products and over 50% would be willing to pay more for American-made products.
Many people may say, “I can’t find American-made products to buy.” However, as more and more consumers choose to buy American, there are more and more products available that are “Made in USA.” When I attended the first “Made in America” trade show held in October 2019 in Indianapolis, IN, I was amazed at the variety of products on display at the show. It was a pleasure to see American made bedding, mattresses, furniture, rugs, draperies, flatware, dinnerware, cookware, cabinets, and other kitchen goods. These are all industries that some said were lost forever. There were also bicycles, sports equipment, tools, and children’s toys, clothing, cleaning products, skin care and makeup, specialty foods, and tools, toys.
While there were the more traditional plastic, rubber, and metal fabricators that exhibit at shows like WESTEC, FABTECH, and Design2Part shows, there were also companies that probably don’t exhibit at traditional trade shows, including a company that builds roller coasters. I had the pleasure of briefly meeting My Pillow’s founder and President, Mike Lindell, after he was interviewed by radio talk show host Mike Gallagher in a studio set up on the show floor.
I had the pleasure of participating in a panel featuring the following women business owners: linens.
- Barbara Creighton, CEO Sarati International, Inc. — offers custom formulation formulations and private label skin care products.
- Beverlee Dacey, owner of Amodex Products — Ink and Stain Remover liquid solution
- Connie Sylvester, owner of ARM-LOC — producer of the ARM-LOC Water Rescue Innovation that slides onto the victim’s forearm and locks into place for a rescuer to pull the victim to safety
- Leigh Valentine, founder of Leigh Valentine’s Beauty — offers high quality skin care, wellness and beauty products that are clinically proven
At the show, I also met the Regional Sales Manager of the Made in America store, which has a store located in Elma, NY that features over 9,000 Made in USA products. In addition, there are hundreds of products that can be purchased online at their website.
In addition, you can also find the names of companies that make products in America at the website of The Made in America Movement. You can search by category, such as automotive, beauty and skincare, children, clothing – men, clothing – women, footwear, home goods, kitchen, pets, etc.
The above resources should help you be able to buy more “Made in USA” products. I encourage you to choose to buy more American-made products in the future.
After the 2019 Made in America show, the Made in America company began publishing a weekly newsletter highlighting companies making their products in America. I was very disappointed that the 2020 show scheduled for Detroit, MI and the 2021 show scheduled in Louisville, KY had to be canceled because of the COVID pandemic. I am looking forward to attending the 2022 show in Louisville, Kentucky on Oct. 6-9, 2022. Put the date on your calendar and plan to attend.
When we choose to buy “Made in China,” we create jobs in China, cause job loss in the United States, and provide China the money to build up their military. When we choose to buy “Made in USA,” you can be sure you’re getting American quality and not a cheap, foreign knock-off. Buying American increases the demand for domestic products, which creates more higher paying jobs in America, and puts more money into the national budget. In addition, every manufacturing job generates several other jobs that support the primary manufacturing employee. It also reduces our imports and encourages more exports, which would reduce our trade deficit and reestablish balance in American trade. Most importantly, we reduce our overdependence on China every time we choose to buy American. We cannot remain a free nation if we are not self sufficient in making the products needed for the health, safety, and national defense of our country.
As an American exercise equipment manufacturer, we couldn’t afford to put our products on sale for this holiday season. This was due to the rising costs of raw materials. Instead of raising our prices now, then reducing them for a holiday sale, we announced that our prices would increase after the new year. This prompted our potential new customers to buy and offered a savings for our repeat customers. Basically it was a sale without an actual sale – And it’s working! We’ve already exceeded our expectations for the month of November. Good luck to all out there and keep making American.
thanks Donnie. I tired of buying products from Amazon and finding out it was made in China. I want to eliminate Amazon and go to USA made manufacturers.