December 26, 2012
Elmer-Dewitt notes that Cook mentioned a $100 million investment and that a Bloomberg source, Dan Luria, estimated that such a sum would add up to a factory employing about 200 workers and turning out about a million units of whatever product per year. (Luria studies factory operations as a labor economist at Michigan Manufacturing Technology Center in Plymouth, Mich.)
“Only the Mac Pro and Mini sell fewer than 1 million per year,” Elmer-Dewitt says. And here’s why he casts his lot with the Pro: It’s heavier than the Mini, and thus more expensive to ship from overseas; Pros are, he says, “easier to build and customize than any other Apple product;” and Cook has indicated that Apple will be making a new Pro in the coming year.
So which Mac will bear the “Made In USA” label? That, of course, remains to be seen. It’s interesting, though, to play armchair CEO/COO and begin pondering such logistical questions.