“Every person ought to have the awareness that purchasing is always a moral – and not simply an economic – act,” Pope Francis announced early this year. How can we spend our money as if our values matter? Read more
As it turns out, a flag label doesn’t guarantee that a product was born in the “land of the free and the home of the brave.” A recent Consumer Reports survey found that 8 out of 10 consumers would rather buy a domestically made product than an imported one, but it’s difficult to figure out which are the frauds. Read more
Made in USA. Three little words, with a not so little impact! Read more
Example: Natalie’s Orchid Island Juice Company
Natalie’s Orchid Island Juice Company was founded in 1989 in Vero Beach, FL in a small building across from the packinghouse. Marygrace Sexton the founder (also affectionately called the OJ Queen) and her brother, John Martinelli were the only full time employees at that time. MaryGrace was intent on creating a product that used the world’s best fruit from Florida to produce the best fresh-squeezed juice.
Her husband, Bobby Sexton, was a fifth-generation citrus man and grandson of citrus pioneer and legendary developer Waldo Sexton. Bobby, graduated from the University of Florida and was busy running the family’s packinghouse. Marygrace was determined to take this idea to fruition. Bobby knew the citrus industry inside and out and Marygrace was a perfectionist with an intense business background.
From marketing her fresh-squeezed juice to the Miami fruit market in the middle of the night to borrowing a refrigerated truck to deliver the first order of fruit juice Thanksgiving week in 1990, Marygrace was unwavering her plan to put her fresh-squeezed juice on everyone’s table.
Quickly Natalie’s Orchid Island Juice had grown from a small local operation to having distribution in small and large grocers all around the Nation. Natalie’s found itself competing against big name corporate juice giants that claimed to be “Made in USA” and had huge marketing budgets that Natalie’s just couldn’t compete with.
Natalie’s wanted to set themselves apart and compete with the ‘big boys’ in the juice industry. They needed an edge, a marketing differentiator. So, in walked Made in USA Certified with the “Solution” to help them supercharge their marketing, increase their sales and help them open doors to big contracts.
In 2009 marketing genius John Martinelli saw the vision and understood the power and engaged with Made in USA Certified to achieve the Product of USA Certified seal. Natalie’s was granted certification and quickly began using the seal on their site and on the product packaging labels, product tops, business cards and marketing materials. The response they received from consumers was amazing.
Retailers loved it and Natalie’s over the last 5 years has substantially increased sales and market share and now you can too![p][/p]
The certification process Natalie’s went through was simple and below is an example of how our certification process works.
Potential client contacts Made in USA Certified, Inc. (USA-C) to request a quote for the price of certification.
Made in USA Certified, Inc. (USA-C) sends customized quote to customer. Customer pays online.
Made in USA Certified, Inc. (USA-C™) sends to customer initial documents to digitally sign & return.
Made in USA Certified, Inc. (USA-C™) sends Vendor/Supply Chain Forms to client to fill out supplier names of every component/ingredient, and cost value % of component to entire product, and contact information for all suppliers.
Products to be certified are assigned a Unique ID#. Determination is made and appropriate (USA-C™) seal or seals are provided to client or a denial letter is issued.
Congratulatory Letter, Official Certificate of Compliance, Graphics of Seals w/ Unique ID# and Style Guide are sent out to client.
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Cases of bovine spongiform encephalopathy—mad cow disease—have been reported in Brazil as recently as 2014. When a cow was found to have died from the neurogenerative disease, which humans can contract by eating meat from sick animals, in 2012, a number of countries suspended beef imports from Brazil as a precaution. The United States was not among them. Read more
Twenty-five years ago, Ni Meijuan earned $19 a month working the spinning machines at a vast textile factory in the Chinese city of Hangzhou. Read more
USDA Approval of Brazilian Beef Imports Coming Soon??
It’s been two and a half years since Walmart announced its so-called “U.S. manufacturing initiative”, which means it’s time for another PR-heavy, Walmart manufacturing “summit,” this one in Bentonville, Arkansas on July 7th and 8th. Undoubtedly, Walmart will use the summit to deliver feel-good talking points to the media, so this seems like a good time to review some facts about Walmart’s impact on the U.S. manufacturing sector, past, present and future. Read more
Detroit Quality Brushes is a company that does just what its name suggests: It makes high quality brushes in Detroit. Read more
CERTIFIED, Inc. (madeinusa.net), the nation’s leading independent, non-governmental organization (NGO) certification company Made in USA claims, reported today that KLEAR VU CORPORATION of Fall River, Massachusetts has earned a Made in USA CERTIFIED® Seal for its quality Delightfill® chair pad and chair pad gripper line, fully documenting these products comply with the qualification and quantification that all or virtually all of the product components originate in the United States. Read more