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Americans Willing to Pay More For Products With a Made In USA Label

The phrase “Made in America” means a lot more than just where products are manufactured. When presented with this concept, 66% of American consumers associate them with high-quality goods, fair prices, and safe working conditions. Up to 80% of consumers prefer products with the “Made in America” tag and 60% of American are willing to pay more (10% more) for products who carry that label. Though the United States imports almost six times what it exports, understanding the essential impacts of advanced domestic manufacturing and its effects on national and global economies cannot be ignored.

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